The highly anticipated ROG Xbox Ally X handheld gaming device might come at a premium price tag that breaks new ground for Xbox-branded consoles. In a surprising turn of events, accidental listings from ASUS have revealed potential European pricing for the upcoming device, with the base model priced at €599 and the top-tier Ally X variant at a staggering €899.
For gamers eagerly awaiting the cutting-edge portable from the partnership between ASUS and Microsoft, these leaked prices could ignite debates about affordability and accessibility. Direct conversions point to potential US prices ranging from $699 for the standard model to a whopping $1,050 for the Ally X, though regional pricing adjustments are expected.
Premium Hardware and Portable PC Gaming
The ROG Xbox Ally X is shaping up to be a true powerhouse in the handheld gaming arena. At its core, the top-end model is rumored to feature the high-performance AMD Ryzen AI Z2 Extreme chip, while the standard version will likely employ a less powerful but still capable Z2 A processor. These beefy internals aim to deliver a portable PC gaming experience that surpasses current handheld offerings like the Nintendo Switch 2 ($449) and Steam Deck OLED ($649) in terms of graphical prowess and processing power.
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By running Windows 11 and integrating tightly with Microsoft’s gaming ecosystem, the Ally X promises to bring a new level of versatility to on-the-go gaming. However, the potential high price points have raised eyebrows within the gaming community, with concerns about whether such a premium cost could limit the device’s accessibility compared to more affordable handheld alternatives.
Navigating the Premium Handheld Market
While no official pricing or release date has been announced by Microsoft or ASUS, industry insiders speculate the ROG Xbox Ally X could hit the market as early as October 2025. As gamers eagerly await further details, these leaked pricing revelations have ignited discussions about the value proposition and target audience for such a high-end portable gaming device.
As the handheld gaming market continues to evolve, Microsoft’s partnership with ASUS and the potential premium positioning of the Ally X could signal a strategic shift toward capturing the enthusiast segment. Whether this move resonates with gamers or faces backlash remains to be seen, but one thing is certain: the ROG Xbox Ally X is shaping up to be a formidable contender in the portable gaming arena, setting new benchmarks for performance and pricing alike.
